What are Client Experience Playbooks (CEP™)?
Client Experience Playbooks (CEP™) are sets of Client Experience Activities (CEA™) you plan to deliver to a specific client segment. Based on the planned Client Experience Activities (CEA™) you can forecast the Client Engagement Score (CES™) over time.
You can use the playbook for the following purposes:
- Create a plan for your Account Managers that defines what should be delivered to different clients
- Schedule activities for the vCIOs to distribute their utilization over time
- Create a nurturing process for the Sales Executives to keep key prospects engaged
- Define the high touch activities of your onboarding process to make sure you enhance their experience
The Client Experience Playbook (CEP™) is available for each Client Segment. You can add Manual or Built-in types into your playbook.
You can assign a playbook to your clients then change the planned Client Experience Activities (CEA™) later.